Nowadays, many businesses are looking to the Internet to sell their goods. The beauty of online selling is in the automation. But there are some cases when it’s not a good idea to sell online. No Time to Man the Site You should not be selling online if you don’t have the time to maintain the website . That includes answering inquiries from customers, accepting and fulfilling orders, and processing returns when needed. Maintaining a website is an everyday job that requires your constant attention. You can’t go an entire week without checking your email because you could have customers waiting for their orders. If you can’t dedicate at least four to five hours a day on your website, it’s not a good idea to have one. Not Enough Money to Invest Many people should not sell online because they don’t have the initial investment needed to put up a quality, full automated website . When you are establishing a new website, you need to hire a quality designer, web programmer, and content writer if you don’t have the time to write content yourself. If you go cheap on these services, don’t be surprised when there are no results from the work. There are many online investors who choose to go the cheapest possible route when establishing a new website. Six months to a year later they are hit with the hard reality of having hired a cheap web programmer and cheap writers. Not investing the right money into your website can result in a lack of traffic and problems with sales conversions. So if you do not have the proper investment to get a site up and running, you should not even bother setting up a site and selling online at this time. Chance for High Returns Selling online can be a challenge when you experience a high volume of returns. Because you are selling to people who you’ve never met or even spoken with, there is an increased risk of return issues. Some customers may try to return an online product that can’t be resold after they’ve used it, such as a food product or pair of underwear , and you will be required to replace money that has probably already been spent. So if you’re not confident in your product, or feel that there is a high chance for returns, it’s probably not a good idea to sell it online. If you are a new or existing business owner who is feeling the pressure to set up an online presence, first make sure that you are fully equipped to handle the challenge of establishing a site and selling online.