Several people and companies of various sizes attempt to build their brands in different campaigns to increase their presence. Some succeed and others, not.
If your current condition falls on the second point, perhaps you need to recheck if your methods are effective based on the foundation of your goals.
Here are 5 key tips on how to develop a strong brand.
1. CHOOSE YOUR FORTE
In order to build a strong brand efficiently, first you need to choose your forte. This is the topic or the role you want to be recognized as expert.
You want to pick a niche where you have a passion for. Don’t try to be a jack of all trades or else you’ll get yourself exhausted. Instead, try to be more specific or targeted.
For example – if you have knowledge in preparing food or cooking, don’t attempt to chef all the recipes in the cookbook. Instead, strive to master one dish at a time. You could be a master chef on Japanese dish, Italian, western, etc… whatever suites your taste and interest, that is where you should brand yourself as!
2. INVOLVE YOURSELF IN THE COMMUNITY
Whatever industry you choose to be in; search for forums, blogs and social networking groups relevant to it. Stick to these communities and establish your loyalty so you can partake on the discussion. Get to know the people especially the influencers of the group.
Involving yourself in the community includes asking and answering questions, as well as providing personal opinions on certain issues. Get yourself immersed but not annoying.
3. PROVIDE HELP
After you get enough involvement in your community, more or less you have increased your knowledge by that time. Then, it’s time to give back to the community. You begin to boost your reputation as soon as you start helping other people by providing their needs. This is a major opportunity to set yourself as an authority or the “go to person”.
If there’s one attitude for you to be “trigger happy” at this point is – just be helpful. Help your community find solutions to their problems. Share free personal services every once in a while. Refer to institutions where you received fantastic experience.
4. SET UP STRONG CONNECTIONS
Always be prepared to network with other people. These individuals could be inside your community or from outside looking for a prospect to learn. Eventually, your connection will open several opportunities to set yourself as a brand like a ripple effect.
Just be a normal person, get to know other people. You can have a goal of 1 new person per day as your target.
5. PARTNER WITH EXISTING EXPERTS AND POPULAR INDIVIDUALS
Partnership is the life and blood of any successful ventures. You simply “cannot” not collaborate with other people. And to fully harness the benefit of an alliance, build a strong connection with with experts within your niche/industry.
BONUS: MAKE USE OF THE MAGIC OF BLOGGING
Blogging can take you places and opportunities you’ve never thought of. It can catapult your fame like a rock star. All you need to do is to write relevant, timely and valuable contents for your targeted audience. In due course, you will get some followers and disciples.
If you don’t have much time now, you can start blogging once a week until you get your own pace and comfortable to publish every day. What’s important is, you start blogging until you make yourself better.
Don’t get in hurry to build your brand. Just like anything that’s worth appreciating, developing a strong brand takes time, patience and consistent effort. Also, don’t take for granted to plan ahead. Think of the future and its possible concerns.
Pro tip: attending seminars, meet ups and conferences are great chances to make yourself known and boost branding. Be sure to attend these.
Do you have a tip to share on how to develop a strong brand? Why not share it with us.