Google recently announced the Nexus Q media streaming device for android users and boasts features such as social streaming, great audio support, video playback, and more… but the Nexus Q is a bit late to the party and might be dead before it hits the shelves. Social Sharing Is No Big Deal The Nexus Q was announced by Google as “the first social streaming media player”, but social sharing isn’t as practical as most would imagine. For starters, the Microsoft Zune was the world’s social streaming media player – and seeing how the Zune has been retired, it doesn’t speak well to the demand for a social streaming media player. The Nexus will allow multiple Android device users to organize playlists and share music over the same wireless connection, and while this might be a great feature during a social gathering, it’s unlikely that this will be feature that the average person uses on a daily basis. The Competition Sure, it’s obvious that Apple TV was a big influence for the development of the Nexus Q, but seeing how Apple TV doesn’t work with Android devices, it’s not really a big competitor for the Nexus Q, right? Wrong. Although Apple TV doesn’t support Android devices, it offers better features to its user base than the Nexus Q at less than a third of its asking price. In addition to the competing with Apple, Google’s new media device will also have to worry about competing with similar music and video streaming devices that can cost as little as $50. Price I’ve already hinted at the issue of price in regards to the Nexus Q, but the price point of its devices is one of its most limiting factors. At $299, the Nexus Q will undoubtedly be one of the most expensive media streaming devices on the market. Apple TV is an already established media streaming device which costs a mere $99; making the Nexus Q seem like too much of a risk at $299. At $299, this media streaming device oversteps its boundaries and treads competing with home theater favorites like the Xbox 360 and PlayStation 3, which boast excellent streaming capabilities of their own. Form Factor One of the most noticeable features of the Nexus Q is its design and form factor. Overall, Google’s new media center seems a bit odd looking with its circular shape and many cables. This gadget doesn’t offer the benefits of docking, touchscreen support, or other common media streaming device features. Considering that this gadget is simply a device for streaming audio and video, you’d expect more out of its design and usability for its $299 asking price.